October 22, 2012
Criminal Justice Program Adjunct Faculty
Sean O’Connell, assisted by Prof. Michael Geary
1. How can we bring greater attention to, and awareness of, what we do here at Albertus?
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- Do more things like the Criminal Justice camp
- The open houses aren't marketed well. Offer an incentive to current graduate students to bring in potential students -- a $150 discount on a class, for instance.
- Market open houses to current students. Set up tables during first night of classes to market grad programs. Hand out T-shirts, etc.
- Have day-long open houses where things happen -- professors talk about the programs, etc.
- All evening programs should be marketed together
- Should market to the Department of Corrections
- Give business cards to all part-time faculty so they can distribute them to people they meet, colleagues at work, etc.
- Highlight great practitioner-part-time faculty on the website -- such as the Chief of Police.
2. How can we proactively meet the needs of students and potential employers in a global economy?
3. What will make Albertus relevant to the needs of the broader New Haven region ten years from now?
- Do more market research. Reach out to business leaders.
- Conduct job fairs on campus. This has the indirect effect of marketing the college to prospective employers.
- We should develop a CJ Masters program -- one that is cheaper than the expensive programs in the area.
- Develop certificate programs. Whet people's appetites for the degree programs.
- Give credits for on-the-job training -- such as graduation from the Police Academy.
- Market aggressively to the police for undergraduate programs -- police departments will pay.
- Develop Saturday and Sunday programs.
- Use course evaluations to gather marketing information -- would you like Saturday classes?
- Develop catchy course titles and highlight current relevance of courses.
4. How do we ensure a healthy student population at Albertus Magnus College in the face of economic and demographic challenges, including reductions in federal and state funding for higher education?
- We should focus on giving back to the community – including the immediate neighborhood – to raise our profile.
- Develop relationships with local clergy…Work with them to have regular field days for inner-city students.
- Make facilities available at designated times for inner city youth – community policing efforts are seeking such opportunities for youth.
- Have a seminar on safety as part of first-year student orientation.
- Put student greeters around campus – serves as a security measure.
- Offer day care.
- Push the yellow ribbon program – the post-9/11 G.I. bill will help students pay for college.
- We need to reach out to the military – have a military liaison. Align tuition for veterans with military benefits. (Post is focusing on this.)
- We have a great FA Office. They work well with students – keep this strong.
- Market to companies with tuition reimbursement.
- Play up our ROTC opportunities – we have a relationship with Southern, and the person who runs their program would be happy to deepen the relationship with us.
- Develop a relationship with the Department of Labor.
- Offer CJ programs in cohort format at community colleges.
- Find ways to cut the price of textbooks.