SWOT: Strengths, Weaknesses, Opportunities, Threats

Using the Carousel Design, the PTF listed Albertus Magnus College’s Strengths, Weaknesses, Opportunities and Threats. Then following a round-robin approach the group identified the top issues in each area, below.  The data were collected and will be incorporated with results from other groups. The PTF discussed the pros of the Carousel SWOT design — which included, full participation, transparent process, and anonymity — as well as the drawbacks, including that the activity moved too quickly and the many members would have liked the opportunity to complete the process a second time. 


  • Small size
  • Personalized attention to students by faculty and staff
  • Beautiful convenient location
  • Diversity
  • Lack of debt
  • Supportive community


  • New and or young staff and faculty ready to take on new challenges
  • Students returning for graduate studies
  • Elearning has set up to move forward with future trends of blended and online
  • More adult students are returning to school
  • Faculty interested in basic skills education of students and increasing needs of incoming students


  • Weak cross departmental communication
  • Dealing with academically under-prepared students
  • Too many hats
  • Lack of accountability
  • Limited resources for students with special needs, disabilities, and ESL -- no formal department


  • Affordability (cost/economy/ reduced govt. funding)
  • Demographic shift/change (# of New England not increasing, shift in preparations and willingness to commit to higher education on the part of people
  • Increased competition (for profits, online education- education outsorced)
  • Saturation of market.

Full PTF 5-21-12 SWOT Results

View SWOT Results From Other Meetings