SWOT -- Staff Meeting on June 27, 2012

June 27, 2012
Albertus Magnus Staff
Carousel Design: Strengths, Weaknesses, Opportunities, Threats (SWOT)
Pat Yeaman and Laura Whitney 20 Participants 
Using a round-robin approach, the a meeting with staff of Albertus Magnus College on June 27, 2012 resulted in the following  Strengths, Weaknesses, Opportunities and Threats.  


  • Faculty
  • Small size campus
  • Staff
  • President McNamara's strong leadership
  • Attractive campus
  • Small college community
  • Tradition & history
  • ADP advising
  • Customer service orientation


  • Offer different degrees, new majors and programs
  • Flex Hours
  • Hire more faculty and staff
  • Improve marketing and advertising
  • Offer job sharing
  • Expand course offerings
  • Provide staff development
  • Internal promotions for jobs
  • Improve recruiting


  • Too much focus on Faculty, not enough on staff
  • Isolation from areas other than the one you work in
  • Need for more opportunities for personal growth
  • Miscommunication between offices
  • Staff compensation is low
  • Lack of selection of food in the dining room
  • Outdated facilities, including the residence halls
  • Not following through on procedures
  • Not enough weekend activities for students


  • Lack of Security on campus, especially in the evening
  • The economy
  • Cuts to financial aid
  • Older buildings, residence halls are not attractive inside
  • Other colleges are stepping up their game
  • Low enrollment
  • Reputation of Albertus is declining due to the low caliber students being admitted
  • Not introducing new programs
  • Not keeping up with changing times and technologies