Mindmapping: Priority Stakeholders

Mindamapping, created and popularized by Tony Buzan in Use Both Sides of Your Brain (1983), is the visual depiction of an idea, concept, or issue, that organizes information without stifling new ideas. 

The Planning Task Force used the Mindmapping exercise to answer the question “What stakeholders might we meaningfully engage if we are going to be as well informed as possible?”  Then the PTF identified priority stakeholders from the Mindmapping exercise and the most effective ways to communicate with each group: 

Prospective Students
  • Open house / camps (e.g.. Criminal Justice camp)
  • Tours- groups
  • Info Sessions (external)
  • Website
  • Survey through high schools
  • High School College Fairs / High School visits
  • "Sample a class"
  • Financial Aid nights
  • Send Survey to students who rejected Albertus asking why?
  • Bring a sibling weekend
  • Articulation agreements
  • SGA meeting
  • Deans' Focus Group
  • Commuter Meeting
  • Special events forums
  • HU101 (day students)
  • Advisors
  • Student Alumni Association (SAA fall 2012)
  • Cohort rep meetings
  • Athletics
  • In classes
  • Interview Majors
  • Cafeteria
  • @lbertus- monthly e-news
  • Alumni Board
  • From the Hill- Alumni Newspaper
  • Alumni Facebook
  • Events i.e., Fall Fest, Reunion
  • Invite to program/class events
  • Athletic Alumni
  • Special Events
  • "Back in the Class"- visits

  • President's Associates Group
  • Major benefactors (corporation leaders)
  • Development office files
  • Invite to campus/class/program events
  • Highlight: your donation at work
  • Thank you letters
  • Online survey / social media

Faculty & Staff
  • Monthly faculty assembly
  • SEGP invited focus group
  • Instructor Workshops
  • Meetings with Adjuncts, through Sharon Shuffitt
  • Lunch Meetings
  • Chews and Chats
  • Small group interviews
  • One on one interviews
Education Community
  • Delta Kappa Gamma
  • Professional Organizations  Regular Meetings
  • Meetings of Education Affiliate faculty
  • Alumni who are teachers, guidance counselors, etc.
  • Community College counselor interviews (speak to Articulation Agreement Partners)
  • AARACO (Association for Register and Admission Counseling officers), NEAARAO, CACAO (CT Association of College Administrative Officers)
High School Counselors
  • SCSU and other graduate programs for counseling
  • Connecticut School Counselors Association (CSCA)
  • Invite counselors to a class
  • Connecticut Counseling Association (CCA)
  • NACAC (Association of College Admission Counseling), NEACAC, NYSACAC, NJACAC
  • GC Breakfast
  • Provide access to local high schools, home schools of current students, stand out alumni
  • Electronic bulletin board, etc.
  • One on one interaction with specific HS counselors