Shared Knowledge Base of Strategic Themes

February 14, 2013
Vision Conference Participants
61 Participants

During the first exercise of the Vision Conference, the participants familiarized themselves with the contents of the concept papers developed in Phase Three: Making Sense of the Issues, and through an iterative process built the following Shared Knowledge Base of the five most important strategic themes and ideas in each of the six concept papers.  



Group 1

1. Identity: Who are we and what do we do?
2. Value of the broad educational experience
3. To be aware and responsive to our environment
4. Marketing and branding
5. Master plan of resources



Group 2

1. Getting our message out. (ex. Who we are, what we do, how we do it.)
2. Community Outreach (ex. Develop community affairs office to enhance, marketing, academics, development, enrollment, alumni, etc.)
3. Identify new revenue sources (ex. Corporate grants, partnerships, etc.)
4. Security (ex. Understanding our world and responding, protocols, etc.)
5. Supporting our students holistically (ex. Advising, counseling, career assistance.)



Group 3

1. Improve communication about what the College has to offer, both internally and externally to all constituencies on a regular basis.
2. Meet needs of the marketplace through development/support of academic programs and resources to support them.
3. Continued investment in College's infrastructure. Master plan.
4. Experiential learning:
a. Community and civic engagement
b. Service learning
c. Internships and practica
d. Study abroad and international internships
e. Internal and external 
i. On campus
ii. In community
iii. Globally
5. Enrollment management from recruitment to alumni



Group 4

1. Build community internally and externally with focus on service, internships, practica to train our students
2. Focus on College as place, unified whole campus center
3. Develop relevant marketable academic programs and create balance
4. Unified Enrollment and management and marketing approach- Attract students to 3 academic programs
5. Broadening financial base through community partnerships, corporate relationships, grant writing, etc.



Group 5

1. Marketing/Communication problem; "tell our story better" — internally and externally
2. Balance liberal arts with marketable programs
3. Expand, integrate, move beyond local, global
4. Identify desired student population, then target programs, marketing, financial/academic needs
5. Infrastructure — master plan, IT and physical plant, appearance, amenities



Group 6

1. Determine who we are, who are our current students and, who we want our student to be. Devote resources to our goal.
2. Develop a consistent message
3. Modernize and unify campus space and buildings
4. High touch with tech support
5. Community and corporate sponsorships for student benefit
a. Internships
b. Service learning
c. Academic programs
d. Student services
e. Study abroad



Group 7

1. Determine "What Albertus is"-"brand" (helps identify academic program recruiting)
2. Take a risk — invest in "polishing up" infrastructure
3. Expand community — local, international (internships, service learning, study abroad)
4. Develop programs towards careers. Teach to the need.



Group 8

1. Marketing and advertising concepts
2. Enrollment management
3. Adapting to change
a. Changing demographics
b. Technology
c. Access
d. Balancing
e. Pedagogy
4. Community engagement
a. Partnerships
b. Service learning
c. Internships
5. Student resources
a. Security
b. Technology
c. Campus life



Group 9

1. External Communication
a. Define our audience
b. How do we provide value to that audience (internships, glam factor, etc.)
c. Enrollment management
2. Partnerships
a. Businesses (internships)
b. Local Organizations (community service)
c. Other Colleges (study abroad)
3. Infrastructure
a. Master plan
b. Campus facilities
c. Security and safety
d. Technology
4. Resource Assessment
a. Service learning
b. Identification of successful programs
c. Counseling support
d. Retention
5. Visibility
a. Social media
b. Value, what's valuable to the students
c. Unified brand message